One of PR's greatest problems isn't getting results for your client — it's making sure your client understands the value of the results you got them.

As a former PR agency executive, I saw why: to your client, the coverage report is the campaign. And it was always one of three things — a list of URLs, a tool export that undersells the work, or a deck that no busy PR pro has time to build.

This is why I set out to fix PR reporting for everyone with PRCharter.

The premise is simple: give us your links, and we'll give you a presentation that makes your clients say, "I had no idea our coverage was this strong."